Securidox was voted runner up in the Lions Den, a forum for entrepreneurs at the recent Airline Information Mega event held in Miami – despite the five minute presentation being cut short by two minutes.

The solution presented was Securidox’s solution for e-Ticketing, boarding passes (both mobile and Print-at-Home), as well as follow up/reminder emails which can be used for driving Ancillary Revenue.

This was Securidox’s first venture into the US Market. Mark Scott, CEO said “I was very pleased by the reception of Securidox by the audience in the Lions Den. The vote validates Securidox’s decision to attend the Airline Information’s Mega event in Miami as its first conference outside of the United Kingdom.    There was considerable interest by delegates at the conference and many have followed up subsequently.”

Although the presentation was aimed at Ancillary Revenue in the Airline market the Securidox Platform is designed to “Drive” Ancillary Revenue as well as being capable of being used for Direct Marketing in terms of “Targeted” Customer Service messages and Cross Selling products and services via PDF or HTML email or to Mobile devices.

Director Richard Stokes who recently joined Securidox from SITA, presented in the conference’s Innovation session and comments “Innovation in business is about new revenues, not just unbundling the old stuff.  Many ancillary revenues are just ways to try to retrieve poor yields caused by LCCs and most Innovation is stifled by heavy technology “procedures” within airlines.  Dynamic, focused, advertising from Securidox can generate real new money at up to $1.00 per document”

Research by Isango* has proven that post purchase sales are up to 20 times that of options presented during purchase . This means that delivering targeted messages on the Ticket Confirmation and on the e-Tickets drives significant sales.

The airline can sell Banner Ads to companies wishing to target the airlines passengers with targeted messages. Current experience has achieved Ancillary Revenue of over US0.90 per eTicket Confirmation.

Targets for messages are any person on whom a company holds data on and would normally have targeted by Direct Mail in the past.

To demonstrate what is possible from an integrated platform, Securidox has set up “AirGo”, a demonstration airline. On it(by web or mobile), you can book a flight, receive confirmation with targeted messages, check-in and receive your boarding pass via email or direct to your mobile. See here - http://airgo.securidox.com/

*  Isango is a destination tours and services specialist company supplying amongst others Qantas, German Wings and Ryanair

For further information on Securidox and its solutions visit www.securidox.com

Or        email Mark      Mark.Scott@Securidox.com
Or        call Mark on    +44 (0) 20 7644 0450

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Isango the destination tours and services specialist supplying amongst others Qantas, German Wings and Ryanair produced research that evaluates the effectiveness of different methods used to communicate offers and deals to passengers. The results of the research confirm that targeted messages inserted into E-tickets post web path are extremely effective.

Isango measured effectiveness by the likelihood of passengers making a purchase from a given touch point. The baseline for the study was an offer on a tab placed on the travel company’s website which clients had to navigate to. When the offer was inserted in the final purchasing page Isango found the process to be 50% more effective than the tab alone.

Isango also evaluated the results from the post purchase emails containing targeted messages. The messages were targeted using information such as gender, location, destination, class of travel, etc. The expectation was that the effectiveness would be higher due to the targeting, but Isango were astounded to find that this was 20 times more effective than offers inserted at time of purchase. Amazingly, it was 30 times as effective as the web page tab.

Mark Scott, CEO at Securidox says, “This is something we have suspected all along, but as we have concentrated on perfecting delivery of the documents, we haven’t had the evidence to prove our beliefs. We are pleased this research supports our theory that dynamically targeted messages placed after purchasedramatically increase ancillary revenue.”

Daniele Beccari, Vice President of Isango says, “Securidox’s solution enables us to deliver more relevant messages to passengers when they are looking to complete their travel arrangements. At time of purchase a traveler is not receptive to being bombarded with additional offers, but will consider offers post purchase. By delivering the right message to the eTicket confirmation or boarding pass, the traveler can review at leisure without the pressure to complete a transaction.  The purchase path has become more crowded with the result that customers escape the website to avoid bombardment and inadvertent offer selection”.

Mark Scott continues “Messages inserted in boarding passes are a must have and a great value proposition. Boarding passes and the inserted messages are viewed and reinforced up to 12 times before the end of the flight through printing, gate check, baggage drop, at the retail outlets, the departure gate and on board. The document remains live even after the flight is completed with vouchers being removed and kept for subsequent use.”

Isango is a destination tours and service specialist company. Advertising on web pages such as Qantas Airways, Isango aims to deliver passengers with exciting and colorful experiences in over 50 countries.

Securidox supplies airlines with a solution that uses dynamic information to create tailored documents such as E-ticket confirmations, Mobile and Printed Boarding Passes and reminder emails.

For further information on Securidox and its solutions visit www.securidox.com

Or email Mark             Mark.Scott@Securidox.com
Or call Mark on           +44 (0) 20 7644 0450

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Airline passengers will soon be able print their boarding pass, scan, check-in, board and also buy duty free goods, when Quick Response codes (QR) start appearing on their custom delivered boarding passes.

QR scanning apps are now widely available for mobile devices as they facilitate the ease of transfer from the printed document to a web page which can provide comprehensive product information. They are a huge success in the Far East, especially Japan and South Korea and now leading retailers, are using them to enhance promotional offers.

Simply, when consumers see the QR code on a poster, news or journal page they scan the code to gain more knowledge directly from the web.

Securidox believe that the inclusion of a QR code on an airlines securely delivered boarding passes will not only enable the passengers’ smooth transit through their airport, but can also take them immediately to the airline’s onboard sales portal.

When asked about the QR delivery, Mark Scott CEO of Securidox said, “ID is essential, but a boarding pass is the one piece of paper that every passenger must have to travel. We can add passenger specific QR codes to each passengers boarding pass, so that the mobile traveller can then scan it for pre-flight offers. We have explored and developed the idea with Ivor Smith of dutyfreeonarrival.com who has secured QR codes and duty free web page data for every world airline. The Securidox dynamic targeting ability allows delivery of appropriate product based on the passenger profile in the relevant language”

Ivor Smith Founder of dutyfreeonarrival.com said “we have a multi-lingual webpage for every airline in the world and we receive hundreds of search strings every day asking for links to inflight duty free catalogues. The consumer wants to buy and he wants to buy through technology, but he is having difficulty finding his way to the store. This is why he asks us. With the Securidox initiative, he can now print, scan and buy through a simple link affiliation mechanism.”

The QR code demo will be introduced to the airline trade at the Airline Information “Mega Event”, which takes place in Miami, Nov 29/30 and conference participants will be asked to test the technology with their devices and make a purchase.

Mark Scott added, “The hidden benefit of these codes is that they can be targeted to a specific offer, and detailed analytics can be collected from each user. The facility can also be linked to a passenger’s Loyalty account. The real benefit is that the passenger starts thinking how to ‘buy-onboard’ for collection on arrival, before he arrives at the airport. This improves passenger experience and saves the airline fuel previously required to carry the goods.”

The current Airline share of the world duty free market is only 7%, so the parties to this initiative believe that it takes the passenger direct to the airline shop before flying, will increase sales.

For further information on Securidox and its solutions visit www.securidox.com
Or email Mark Mark.Scott@Securidox.com
Or call Mark on +44 (0) 20 7644 0450

Dutyfreeonarrival
Dutyfreeonarrival.com is the world’s only duty free and tax-free online search portal providing detailed travel-point information for travelling shoppers. Birmingham, United Kingdom.

QR (Quick Response) Codes
QR codes were invented in Japan by Denso, a Toyota subsidiary, to enable the easy scanning and process of automotive components. They have since been adopted as a marketing aid for consumer brands. Linqright.com generate the QR codes for dutyfreeonarrival.com.

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Securidox welcomes Richard Stokes who, until recently, was the Head of Passenger Transport Solutions at SITA.

Stokes  joins Securidox as a Non Executive Director – Airlines, where he will be responsible for developing services to airline and related industries

Stokes says  “I always liked the Securidox platform from the first moment I was introduced to it while working at SITA. It is a quick, non intrusive way of addressing airlines requirements for ancillary revenue customer experience and branding”. In addition, “it is largely manageable by airlines themselves without reference back to the Reservation Systems provider or technical resources at Securidox.  The ancillary revenue possibilities can in some cases easily cover the cost of airline reservation and departure systems on a PAX basis”.

He especially enjoys the fast moving nature of the Securidox platform that allows customers to implement the systems within a very short time frame - within 2 months if the customers are working to a short time frame.

 Stokes continues, “It will enhance SITA, Amadeus or any other, Reservation and Check In systems and can be swapped to service different output streams within a matter of days.  I particularly like the way existing customers are taking up additional solutions like mobile boarding passes, reminder emails and passenger alerts.”

Mark Scott, Securidox CEO, says  “It is fantastic to be working with Richard to deliver ancillary revenue generating solutions to airlines of all sizes”.  Scott continues  “I appreciate Richard’s vision and the additional customer insights that Richard gained in his 10 years at SITA.  Richard will help to guide Securidox with a renewed marketing program for making further improvements. His undoubted contacts within the airline industry will enable us to approach prospects at the right level and, together with current customers, prove the undoubted benefits to new users”

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Securidox and Zoot Media have joined forces to deliver new targeted advertising opportunities on all travel documents. This new partnership was born from Securidox’s proprietary targeted advertising technology and Zoot’s expertise in external sales and advertising and has natural synergies from both companies to benefit airlines rail and other companies

Zoot Media provides professional external sales resources for organisations looking to maximise client revenues. Alan Kimber, CEO and Zoot founder, has a wealth of experience in national print along with advertising in online media. He says, “This is an amazing partnership. I’ve spent a lot of time in the advertising world and Securidox’s product is the first solution that truly delivers dynamically targeted advertising”.

This new partnership will enable customers to be targeted with specific, timely and relevant messages by placing advertisements on confirmation as well as print-at-home boarding documents. The targeted advertising technology gives brands a unique opportunity to target travelers and to extend selling opportunity beyond the website.

Zoot’s expert sales capacity will ensure the innovative technology which connects the passenger information with the commercial objectives of the departure points, retail outlets and brands will be rolled out across the all the different carriers.

Securidox, whose innovative software has already been deployed by Qantas and CityJet, see this new venture with Zoot to be very exciting. “In some ways Zoot is the missing piece of the puzzle for us. Many companies welcome the ancillary revenue opportunities but do not want to be involved with the sales aspect. The knowledge that Zoot brings to the table will enable us to optimise the use of our technology.” says Mark Scott, CEO of Securidox.

By combining Zoot’s professional external sales capability with Securidox’s solution for dynamically generated advertising, Securidox and Zoot Media are able to roll out fully integrated targeted messages within 20 days of signed contract.

For further information on Securidox and its solutions visit www.securidox.com
Or email Mark Mark.Scott@Securidox.com
Or call Mark on +44 (0) 20 7644 0450

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Securidox’s unique electronic booking confirmations and boarding passes are now available to airlines flying to and from the USA with the assurance that the technology behind the system, is now fully compliant with TSA standards.

This means that the barcodes printed in the boarding passes generated by Securidox can be read by the CAT/BPSS* machines used at TSA security checkpoints in American airports.

Data from scanned boarding passes is compared both electronically and by security personnel with information from passenger ID – ensuring travel documents are legitimate and have not been tampered with.

In addition to incorporating this technology into the system, Securidox also announced extensions to their client content management system - Manage&Control™ - that will offer improved security and monitoring options to airlines. Users will now be able to control private keys, administering as many as are required for different periods, departure points or times of day.

“This flexibility combined with security is a core part of our approach” said Ravi Ramamrutham, Technical Director at Securidox. “It is important that our clients have the ability to manage all aspects of the documents and are empowered to ensure that their documentation is always current and of the highest quality possible”.

Securidox are the pioneers of enhanced document delivery for the airline industry. Commenting on this latest advancement, CEO Mark Scott said “This development is just a small indicator of how Securidox technology is always kept up-todate
and in touch with industry requirements”.

* Credential Authentication Technology/Boarding Pass Scanning System

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CityJet have recently launched a new system of follow-up passenger emails utilising technology supplied by Securidox, the document delivery specialists. Securidox already provide the interface for CityJet to email booking confirmations to their passengers – and data from the booking process can now be used to provide further information to the customer via email.

The emails allow CityJet to reinforce their excellent customer service with relevant and useful passenger updates – from essential information (eg luggage weight limits) to timely news items (eg. Issues with connecting travel). As well as providing customer information, the follow-up communications can also accommodate targeted advertising, providing additional revenue opportunities for CityJet.

The system is particularly suited to passengers booking flights well in advance, allowing CityJet to keep in touch with customers following the initial booking as well as alerting the passenger of additional information relevant to their travel. Sensitive to the fact that too many communications can be an irritant to customers, CityJet can control the frequency of emails sent and the sophisticated system will not send emails to passengers booking on to flights with imminent departure dates.

Manage&Control™, Securidox’s proprietary management portal, provides in house staff to access to all aspects of controlling the follow up emails.

Mark Scott, Securidox’s CEO, explains how one successful system led to the development of this new service “CityJet were already using our system to provide booking confirmations by email and were really pleased with the professional look of the communications and the brand reinforcement they afforded. When CityJet wanted to produce additional email communication to encourage passengers to use the online check-in as well as bringing people back to their website, they naturally turned to us.”

The follow-up emails are just the latest in a series of solutions Securidox have developed for the airline industry, which are continuing to enhance the passenger experience while streamlining and simplifying airline procedures.

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The successful working relationship between Securidox and Comet passed a new milestone this month – Comet dispatched the 11 millionth document using Securidox’s document creation and delivery system.

The Securidox system was initially implemented to eliminate the cost of printing and mailing receipts to customers who made online purchases, by supplying e-confirmations of transactions. But the system has a great deal more to offer than this. In particular, it’s unique Manage&Control™ feature, which – as the name suggests – provides Comet with absolute control over the documentation produced and supplies a wide range of user information and functionality.

The Manage&Control™ interface allows the Comet marketing team to manage all aspects of the delivered documentation without referral to the IT department or Securidox’s support group. Seasonal messages can immediately be incorporated into the accompanying email and changes to the layouts quickly and easily completed. Messages relating to special offers, great deals, customer assistance and product hints can easily be compiled and delivered at the same time as the original confirmation for no additional cost and added customer convenience.

Manage&Control™ not only controls the content of the document but also records all aspects of the document and activity surrounding it - not just values and quantities. Other items recorded and reported on in real time include the time the document was created and time of printing, which messages are clicked on, when and how often. Lost documents can be resent in seconds by the eCommerce team or accounts department saving time and money. Documents are secure and compliant with VAT regulations, meaning additional manually-produced VAT documents are a thing of the past.

Mark Scott, CEO of Securidox said “the versatility of the system offers great advantages to our clients. By being able to control all aspects of the document delivery, clients are able to use the system to do exactly what they need it to. That Comet has used the system to deliver over 11 million documents shows just how successful it is!”

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Securidox today announced successful integration with the Amadeus Web services platform for the delivery of enhanced eTicket confirmations, web and mobile check-in and the delivery of enhanced ‘Print-at-Home’ and mobile boarding passes.

As one of the world’s largest travel service providers, Amadeus services over 500 airlines which can now use Securidox’s systems to control and enhance their passenger communications. They can provide more off-airport check-in options and crucially, generate substantial additional revenue by using the targeted advertising possibilities of Securidox’s platform.

On successful completion of the project, Ravi Ramarutham, Technical Director of Securidox commented - “Integration of our platform has opened a number of exciting possibilities for our airline partners. Moreover, now that this integration has been completed, implementation times will be even shorter, ensuring that airlines and their customers start receiving the benefits of our systems even earlier. This is a key milestone in our efforts to hand control of the passenger documents to marketing personnel at an airline - separating the technology from the content - the hallmark of our platform.”

Securidox has been providing enhanced passenger and customer communications to the travel and eCommerce industry for over six years. The base systems which handle worldwide sales and flight departures are state of the art and are designed to handle huge volumes of transactions.

“The focus of these systems is immediate processing of reservations and check-ins with little regard for the document output - which is the first thing the passenger receives. At this point the technology matters are completed but issues of branding, corporate image, passenger contact, etc have just started” adds Mark Scott, Securidox’s CEO.

Scott continues, “All documents delivered are obligatory by the regulatory authorities so provide an opportunity to enhance the passenger experience, streamline and simplify airline procedures as well as generate significant revenue without incurring additional costs!”

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In order to enhance the travel experience to passengers as well as cut time and costs at checkin, a large Australasian airline has signed a contract with Securidox to provide enhanced 'print-at-home' boarding passes and boarding passes delivered to mobile devices. These initiatives are part of the airline’s Next Generation Check-in project and are expected to be delivered early in 2011 and precede a number of further passenger satisfying initiatives.

The implementation is targeted to deliver better passenger communications and over-all satisfaction as outlined in late 2009. Securidox’s solution plays an important role in delivering those objectives and is included in the airline’s future plans. During the evaluation period, Securidox proved not only their product capabilities but also their flexibility, professionalism and innovation.

Through out the selection and the rigorous vetting process, Securidox was able to demonstrate the effectiveness of their iconfirm™ solution both on a technical level as well as the possibility of revenue generation capabilities. The mobile check-in project has involved integration with and reception of data from the Amadeus Altéa platform and was accomplished seamlessly using iconfim™'s advanced interfacing capabilities.

In these difficult economic times costs are an important factor which can’t be ignored. The airline will implement a solution that ensures a superior passenger experience through the quality of documentation and the mobile check-in option while being able to capitalize on the ability to deliver all the documents and services from a single engine. Whilst not covered by the agreement, the solution can also be applied to eTicket Confirmations at a future date.

Mark Scott, Director at Securidox commented “The airline’s procedures showed that Securidox was right on top of its game. We were able to prove, in the face of some very tough competition,n how we could comply with the company’s demand to delight their passengers and provide the future services that are sure to spin off from the Next Generation Project.”

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Securidox, the document delivery specialists, are supplying new style eTicket confirmations via email to passengers booking with CityJet. The airline, part of the Air France/KLM group and operating the largest number of flights to and from London’s City Airport, required a new system that could provide the high-standard documentation their demanding and discerning customers expect.

Mark Scott, CEO of Securidox comments “eTicket confirmations are the end of the booking process and traditionally are an after-thought with little regard for corporate image and branding, yet are the first document passengers receives from the airline. CityJet improved their reservation system and wanted a way to better address their many loyal and busy customers so chose Securidox.”

The booking confirmation delivery system integrates with the airline’s Amadeus Altea system. It takes data from both online bookings and call centre reservation systems, processing, creating and delivering documents immediately. The system has been thoroughly tested in both the aero and eCommerce environments, and to-date has delivered over 12 million perfect, uniform confirmations.

The Securidox system includes the Manage&Control feature which allows CityJet to administer the content of their confirmation template directly. Securidox Technical Director Ravi Ramamrutham explains how it works: “Securidox developed the initial template using materials supplied by CityJet. Once this was agreed, CityJet are able to access the template via secure online log-in and make any changes they need – at their convenience. This means the airline does not have to rely on an external IT resources to get changes implemented, and they can ensure that their passenger communication is consistent in style and content.”

Gwen Robinson, Media Producer at CityJet noted “the vastly improved branding on our eTicket Confirmations coupled with the ability provided to generate revenue from targeted advertising and ease of use makes this a perfect solution for our needs as the airline grows.”

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Securidox today announced successful integration with the Amadeus Web services platform for the delivery of enhanced eTicket confirmations, web and mobile check-in and the delivery of enhanced ‘Print-at-Home’ and mobile boarding passes.

As one of the world’s largest travel service providers, Amadeus services over 500 airlines which can now use Securidox’s systems to control and enhance their passenger communications. They can provide more off-airport check-in options and crucially, generate substantial additional revenue by using the targeted advertising possibilities of Securidox’s platform.

On successful completion of the project, Ravi Ramarutham, Technical Director of Securidox commented - “Integration of our platform has opened a number of exciting possibilities for our airline partners. Moreover, now that this integration has been completed, implementation times will be even shorter, ensuring that airlines and their customers start receiving the benefits of our systems even earlier. This is a key milestone in our efforts to hand control of the passenger documents to marketing personnel at an airline - separating the technology from the content - the hallmark of our platform.”

Securidox has been providing enhanced passenger and customer communications to the travel and eCommerce industry for over six years. The base systems which handle worldwide sales and flight departures are state of the art and are designed to handle huge volumes of transactions.

“The focus of these systems is immediate processing of reservations and check-ins with little regard for the document output - which is the first thing the passenger receives. At this point the technology matters are completed but issues of branding, corporate image, passenger contact, etc have just started” adds Mark Scott, Securidox’s CEO.

Scott continues, “All documents delivered are obligatory by the regulatory authorities so provide an opportunity to enhance the passenger experience, streamline and simplify airline procedures as well as generate significant revenue without incurring additional costs!”

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Securidox have launched a new system which helps VLM Airlines continue to provide a first rate customer service – by ensuring staff have critical information at their fingertips on the move or at their computers.

VLM have a wide-range of messages to communicate to staff: run-of-the-mill operations (eg staff meetings), informative (eg. adverse weather conditions), or requiring immediate action (eg. broken down luggage carousel, delayed aircraft). The problem is that many critical staff are mobile not only within the airport but also between airports.

VLM needed to alert their staff in a way that was secure, discreet and that they could be confident of delivery. Securidox developed a system which allows VLM users to message staff from and too both desktop computers and to mobile phones. Mobile phones are the essential communication tool but not designed for multi voice communication. If the staff member is on another call, messages can be left but often missed. Messages sent to mobile phones can be read quickly whilst handling other matters and actioned at the convenience of the recipient.

Messages are sent via a PC interface, which also records historical messages and user/ recipient information. For additional convenience, alerts can also be sent from mobile telephones. The system is easy to use and particularly straightforward to implement in that it employs existing hardware – everybody has a mobile telephone.

Recipients are organised into meaningful groups (eg sectors, shifts, management levels) so that messages are only sent to the most relevant recipients – for example, ‘control system down at departure gate 10' message is sent to gate staff and gate manager. All groups and messages are managed by the users of the system.

Securidox Technical Director Ravi Ramamrutham explains how VLM use the system: “The interface we created for VLM is clear and straightforward and based on systems we had developed for mobile phone boarding passes. Users compose their message then select either individuals or groups to send the alert to. The same interface also allows users to add recipients, create and manage groups, and view sent messages. The user portal is clearly branded with VLM logo and sits neatly alongside other VLM online functions."

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Today Securidox, which is already supplying a range of secure electronic document delivery options to the airline industry, launched an exciting new feature. With the launch of 2-way messaging, it is now possible for airlines to easily implement a check-in by SMS facility for their passengers.

The innovative process offers the airline a simple solution with maximum control. It begins with the Securidox system automatically messaging passengers informing them that their flight is ready for check-in. All the passenger has to do is to reply to this message with an appropriate message for the check-in request to be processed and their boarding passes delivered to their mobile devices.

Passengers receiving the service can be pre-selected by the airline according to suitable criteria, opt-in at time of booking or by preference setting in the frequent flyer program. The airline has the option to reverse charge the recipient for messages sent in order to cover additional costs provided by flexibility and additional services delivered. The level of charge per SMS is at the full control of the airline.

Interfacing with the airline Departure Control System can be accomplished by the airline’s existing provider or by using the Securidox’s services via web services. This process enables follow up messages to be delivered.

Follow-up messages offer opportunities for improving the customer experience with targeted information, as well as providing enhanced advertising possibilities in all phones but particularly modern large display models.

Mark Scott, CEO of Securidox comments “2-way messaging is very exciting for applications like check-in by SMS because it moves the whole process away from the airport or the desktop. Securidox now makes it possible for a passenger to be able to check-in to their flight while on their way to the airport - a time when they are focused on their flight. If you add this to the capability of the system to follow up with highly targeted messages to the passenger, it forms a compelling solution for the airline and great convenience for the passenger."

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Whatever time of day or night customers order from the Comet website, they will immediately receive confirmation of their purchase with clearly branded, easy to read emailed receipts – supplied by Securidox, the document delivery specialists. Comet have recently dispatched their 6 millionth document.

When Comet launched online purchasing, customer receipts were printed and mailed out. Since it’s implementation, the system from Securidox has saved incalculable staff time and postage costs for Comet. It is more convenient for customers too – the emailed confirmations can be saved on to personal computers, where they can easily be printed out or retrieved for future use. The requirements of business customers are also addressed, as the receipts are fully compliant with VAT regulations. Previously VAT invoices were created and delivered by hand after a request was received from the customer.

Design and dispatch of the emailed confirmations is all handled directly by Comet marketing personnel – without recourse to IT departments or the Securidox team. This is achieved through Securidox’s sophisticated client portal, Manage&Control™. The Manage&Control™ interface allows the marketing and commercial staff to control the timing and content of the emailed documents, inserting useful information (such as setting up new equipment, decommissioning old equipment) as well as timely messages (for example, seasonal information, sales notices).

Ravi Ramamrutham, Securidox’s Technical Director explains “the Manage&Control™ interface makes the Securidox system a really viable cost-cutting option for our clients. Users have an efficient process for disseminating a range of information to customers via one message and the per-message cost is effectively zero. As Comet staff are able to manage all aspects of the documents in-house, they do not need to spend additional funds on external agencies.”

“Comet continue to make the savings they originally looked to make with the implementation of the system but have noticed a correlation of increases in sales of products where promotions have been included in the documents delivered. Manage&Control™’s reporting function is adding to Comet’s insight of data from immediate analysis of data - be it volumes of items or an interesting trend of white goods being purchased on line in the early hours of the morning!!" adds Mark Scott, Securidox’s CEO.

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Securidox today announced a strategic alliance with SITA to deliver iconfirm™ – its’ eTicket notification delivery solution to airlines worldwide.

iconfirm™ is a unique patent-pending solution that can integrate with SITA reservation or departure systems to deliver enhanced eTicket Notifications and Boarding Pass documents in printable or mobile phone format.

Most airlines have opted to deliver eTicket notices as either text-only or HTML emails. Text only confirmations force airlines to compromise completely on brand integrity, while at the same time providing passengers with a less than satisfactory user experience. HTML mail, while appearing to address the problem, introduces a raft of security, layout and printing issues.

Airlines implementing Securidox’s system have universally opted for PDF documents although other formats are as easily implemented. By delivering notices as PDF files, airlines ensure that passengers receive a fully branded, secure document which prints perfectly on any printer. Moreover using Manage&Control™ – Securidox’s proprietary advertising management tool - finely targeted cross-selling, promotional or third party messages can be inserted into the eTicket confirmation, Print-at-Home or mobile boarding passes.

Manage&Control™ means that professional communication with passengers is no longer the preserve of large airlines. The template driven system combined with user-defined advertising rules means that the control of the layout and content of eTicket Notifications reverts to where it belongs – internal departments without any external IT resources required.

Mark Scott, CEO of Securidox says “Airlines are now enabled to deliver quality documentation to passengers that are secure, self-contained and provides outstanding revenue generation opportunities without compromising brand integrity”

Ravi Ramamrutham, Technical Director adds “By delivering the documents as PDF files, we are able to overcome the lack of consistency with which different browsers, computers and printers print web-pages. Moreover, the document is self-contained so that it can be viewed and printed without having to go online.”

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Just Picnics is the first hospitality company to offer a service for ordering superior picnics on line for delivery to discerning customers at premium classical concerts around the United Kingdom. Regular summer concert goers know only too well how much effort goes into Alfresco entertaining. They have experienced the labours of preparing and cooking food in preparation for the event, carrying all the dishes and accoutrements from cars to the arena, returning the hampers back at the end of the concert and cleaning up containers and dishes in the evening or following morning.

In providing the service, Just Picnics looked to streamline not only the ordering and delivery process but the collection procedure as well. “We wanted perfect confirmations, controlled inhouse to match the quality of our picnics which could be stored and printed the day before the concert or printed and delivered as secure gift vouchers” says Rhona McFarlane, Customer Experience Director at Just Picnics. “First impressions count and to enhance the customers enjoyment of the evening or other concert events, Special Offers can be included in the confirmation. iconfirm from Securidox provided the perfect solution with a short implementation and low recurring cost” she adds.

In keeping with the “no carrying” theme, Just Picnics utilized the delivery of Mobile Passes for picnics to customer’s mobile phones. By providing the facility to deliver perfectly sized images depending on mobile phone, Just Picnics is able to provide relevant vouchers for free samples and discounts at different venues.

“The printed and mobile passes contain multidimensional barcodes which include all the information standard barcode readers need to authorize the collection of the sumptuous hampers with the minimum of fuss.” Ravi Ramamrutham Technical Director of Securidox says. He continues, "In a standard format, the barcode contains all details of the hamper to be collected as well as security information, such as selected credit card details, to ensure that the picnic is delivered to the right party."

Mark Scott CEO of Securidox added “From our experience with both Aero and eCommerce industries we were able to accommodate the exacting requirements of Just Picnics.”

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Securidox have today embarked on an exciting new business relationship with VLM Airlines Belgium NV to deliver enhanced eTicket confirmations.

The system provided by Securidox offers many unique advantages – as well, as improving the appearance and quality of the eTicket confirmations. The system gives marketing staff at VLM complete control over the design and content of all passenger documentation via Securidox’s web based graphic Manage&Control™ interface. The system also has multilingual capabilities, meaning VLM is able to deliver documents in passengers’ preferred languages.

Rony Timmermans, Executive Director of Finance & Commerce of VLM Airlines commented “Our online booking system worked well but we were not satisfied with the quality of the messages being delivered to the passenger. Central to the decision was the ability to deliver consistent documents from the internet and all centre booking systems. Historically, changing the content of the message would involve reverting to the suppliers with the attendant delays and costs. The opportunity to include targeted advertising on the eTicket confirmations will also allow us to generate revenue from what has historically been a cost aspect of our service.”

Mark Scott CEO at Securidox remarks “ Manage&Control™ will enable VLM staff, subject to relevant authorisation levels, to modify templates within the organisation to ensure consistency of corporate image and make seasonal changes/offers without the necessity of using external resources..”

Ravi Ramamrutham, Technical Director at Securidox said “We have been delivering documentation for flight confirmations for a while now but working with VLM gives us the opportunity to demonstrate our ability to integrate our product not only with online booking systems but also with call centre reservation systems and departure control systems.”

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Securidox, the online secure document delivery specialists have released version 2 of Manage&Control™, their proprietary Content and Advertising Management System which enables non-technical personnel to control the layout and content of documents being delivered. In addition to document templates, users can define detailed rules using ‘drop-down’ menus to customize the advertising message for each document.

Manage&Control™ is composed of Template, Ad and Usage Manager modules

Template Manager: The Template Manager allows users to define and manage templates that control document layout and content. Templates can be easily modified at any time with respect to content, layout and image change. Each document is then sourced from any one of multiple templates with the appropriate one being selected based on rules which can be defined and changed at any time. In defining templates, two special field types control the placement of advertising and barcode images. The rules that determine the selection and placement of advertising are set-up in the Advertising Manager. All IATA standard barcodes are supported.

Ad Manager: The Ad Manager defines sophisticated rules to determine which advertising images with their corresponding links will be inserted into each document. Once a rule has been defined, images and links are uploaded for each outcome of the logic flow. Each template and each of its advertising ‘slots’ can have as many advertising rules as required. These can be amended or extended at any time by marketing or other non-technical personnel. Multiple rules allow for very finely targeted advertising placement. Advertising images, links and rules can be changed at any time based on current promotions and/or third party sales.

Usage Manager: The Usage Manager provides a log of every document delivered by the system and allows convenient access to usage numbers and archived documents. In addition, Usage Manager also provides detailed reports on ‘click-throughs’ on embedded links in the documents, tracking the time of delivery, the time of click-through and the unique identity of the document allowing for detailed audit of advertising effectiveness.

“Version 2 enhancements came about from our experience from projects and requests from customers to provide information not available from other systems. Now it is also even easier to optimize and report on the targeting of marketing messages.” commented Mark Scott CEO of Securidox Ltd.

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